Everyone creates a DEX platform on the internet to make money and to build their own brand in the DeFi space. Therefore, if you aim to create your own DeFi platform using a Uniswap clone, it is crucial to develop a platform that generates revenue through various means.

Heres the list of factors that help you run a profitable DEX. 

1. Trading Fee Tiers with Dynamic Splits

Many platforms replicate Uniswap's 0.3% fee model, but you can do more with your Uniswap clone solution. Think about fees that change: lower for big traders, higher for less popular trading pairs. You can also share the fees between the protocol treasury, those who provide tokens for trading (LPs), and even those who hold your exchange's governance tokens. This helps make your exchange stronger.

2. Native Token Utility

Create your own token that allows people to vote on changes, but dont stop there; do more with it. Make it useful by giving rewards to users who hold your governance tokens. You can offer rewards like discounts on fees or early access to new tokens and more. This makes things better over time: the more people use your exchange, the more valuable your token becomes.

3. Charge To List Tokens

New businesses and token projects want to be listed on exchanges. On your Uniswap clone DEX, you can charge a fee to list their tokens, especially for fun meme coins and new DeFi projects. This is already working on some clone exchanges. And, some are making up to $10,000 (approx) per listing.

4. Yield Farming Campaigns 

Incentivize early liquidity by offering farming rewards in your native token. It draws attention, boosts TVL, and creates a reason for users to stick around.

Finally,

Dont just exactly replicate the Uniswap platform. Implement some innovative monetization strategies that turn DEX into a real DeFi business model.